{"id":360,"date":"2025-01-03T16:15:53","date_gmt":"2025-01-03T17:15:53","guid":{"rendered":"https:\/\/maranatha-academy.org\/?p=360"},"modified":"2025-01-08T17:10:20","modified_gmt":"2025-01-08T17:10:20","slug":"walkers-just-made-bizarre-change-to-crisp-packets-for-very-first-time","status":"publish","type":"post","link":"https:\/\/maranatha-academy.org\/index.php\/2025\/01\/03\/walkers-just-made-bizarre-change-to-crisp-packets-for-very-first-time\/","title":{"rendered":"Walkers just made bizarre change to crisp packets for very first time"},"content":{"rendered":"
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\/>\n\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder\">\n<div class=\"metro-related-video-carousel__related-video-placeholder-thumbnail\">\n\t\t\t\t\t\t\t<\/div>\n<div class=\"metro-related-video-carousel__related-video-placeholder-headline\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\twindow.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) {<br \/>\n\t\t\t\tif (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) {<br \/>\n\t\t\t\t\treturn;<br \/>\n\t\t\t\t}<br \/>\n\t\t\t\tvar player = data.detail.carousel.el_;<br \/>\n\t\t\t\tvar container = player.closest(‘.metro-video-player’);<br \/>\n\t\t\t\tvar placeholder = container.querySelector(‘.metro-video-player__up-next-placeholder’);<br \/>\n\t\t\t\tcontainer.removeChild(placeholder);<br \/>\n\t\t\t\tcontainer.classList.add(‘metro-video-player–related-videos-loaded’);<br \/>\n\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>It\u2019s the first month of a<a href=\"https:\/\/metro.co.uk\/2025\/01\/01\/im-a-food-writer-best-things-ate-2024-22274869\/\"> new year<\/a>, so when you head to the<a href=\"https:\/\/metro.co.uk\/tag\/supermarkets\/\"> supermarket <\/a>you know you\u2019ll be bombarded with promotions to help you eat better.<\/p>\n<p>But one place you might not expect to see this sort of messaging is in the <a href=\"https:\/\/metro.co.uk\/lifestyle\/food\/\">crisp <\/a>aisle, however you might notice a bizarre change being made to certain packets of your favourites over the next few weeks.<\/p>\n<p>That\u2019s because <a href=\"https:\/\/metro.co.uk\/2024\/04\/04\/walkers-makes-major-change-popular-snack-20587227\/\">Walkers<\/a> has added a special claim to packs of its better-for-you crisps and snacks, which highlights that they contain 0.0% alcohol – just in case you weren\u2019t already aware they aren\u2019t made with any <a href=\"https:\/\/metro.co.uk\/tag\/alcohol\/\">booze.<\/a><\/p>\n<p>This will feature on packets of Walkers Baked crisps, Walkers Less Salt, Snack a Jacks, Pop Works and SunBites.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"430\" src=\"https:\/\/maranatha-academy.org\/wp-content\/uploads\/2025\/01\/c2d280839ed29c275252382a4bef7a58be8bd47a-9990.jpg\" class=\"article-image wp-image-22291864\" alt=\"Walkers is adding 0.0% alcohol messaging to certain crisp packets\" loading=\"lazy\" \/>\t<\/div><figcaption>The new messaging on the packets (Picture: Walkers\/PepsiCo)<\/figcaption><\/figure>\n<p>As well as the change to the packets, there\u2019s also a brand new cheeky advert which sees <a href=\"https:\/\/metro.co.uk\/tag\/danny-dyer\/\">Danny Dyer<\/a> behind the bar in a pub, serving up crisps in a pint glass to customers who are \u2018going dry\u2019.<\/p>\n<p>The new campaign, launched by Walkers parent company PepsiCo, is intended to be \u2018reminiscent of beer adverts\u2019 during <a href=\"https:\/\/metro.co.uk\/tag\/dry-january\/\">Dry January<\/a>. <\/p>\n<p>\u2018Some people say January is the Monday of months, but maybe they don\u2019t know that you can go dry and still enjoy every moment with alcohol-free snacks – the perfect January choice ,\u2019 Danny tells viewers in the ad.<\/p>\n<p>\u2018Wanna share a laugh with friends? Or tears? Or you don\u2019t have any friends\u2026 perfect. Tough day? Have a not necessarily cold one,\u2019 he continues as he plops a giant ice bucket full of crisps down in front of a group.<\/p>\n<figure class=\"img-container shareable-item wp-caption\">\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"363\" src=\"https:\/\/maranatha-academy.org\/wp-content\/uploads\/2025\/01\/SEC_234851084-9af9.jpg\" class=\"article-image wp-image-22291781\" alt=\"\" loading=\"lazy\" \/>\t<\/div><figcaption>Danny Dyer starts in the unique new advert (Picture: Walkers)<\/figcaption><\/figure>\n<p>At the end of the ad, a baffled woman says to him: \u2018Sorry, but snacks have never had any alcohol?\u2019 To which he replies: \u2018Neither have they ever been advertised like this in January.\u2019<\/p>\n<p>He then proceeds to \u2018drink\u2019 the crisps from the glass. <\/p>\n<p>Speaking about the change, said PepsiCo UK marketing director Cynthia Finke told <a href=\"https:\/\/www.thegrocer.co.uk\/news\/walkers-adds-00-alcohol-claim-to-crisp-packs-in-dry-january-push\/699355.article\">The Grocer<\/a>: ‘Many shoppers will start the new year off by cutting back on the things they enjoy, such as some of their favourite snacks.<\/p>\n<p>\u2018Through this, we can remind consumers of our broad range of great-tasting non-HFSS snacks, making sticking to good intentions a little easier with brands they already know and love.\u2019<\/p>\n<section class=\"metro-comment-cta\">\n<div class=\"metro-comment-cta__inner\"><span class=\"metro-comment-cta__text-wrap\"><title>Comment now<\/title><span class=\"metro-comment-cta__text\">What do you think about Walkers adding 0.0% alcohol to their crisp packets?<\/span><\/span><a class=\"metro-comment-cta__button\" href=\"#metro-comments-container\">Comment Now<\/a><\/div>\n<\/section>\n<p>This comes after Walkers faced backlash at <a href=\"https:\/\/metro.co.uk\/tag\/christmas\/\">Christmas<\/a> from shoppers over their <a href=\"https:\/\/metro.co.uk\/2024\/10\/30\/walkers-crisps-fans-cant-decide-latest-creation-stupid-a-dream-21895393\/\">advent calendar.<\/a><\/p>\n<p>People couldn\u2019t decide if they thought the product, which contained 24 packs of crisps, was \u2018stupid\u2019 or \u2018a dream\u2019.<\/p>\n<p>This was because of the \u00a310 price tag, which many people pointed out cost much more than it usually would to purchase 24 bags of crisps.<\/p>\n<p>On<a href=\"https:\/\/metro.co.uk\/tag\/tiktok\/\"><strong> TikTok <\/strong><\/a>people were also taken aback by the price, with Katie Sherred saying: \u2018Cheaper to buy the 24 crisps in multipacks! You\u2019re paying for the box!\u2019<\/p>\n<p>But @christmascountdownuk wasn\u2019t bothered by the cost, proclaiming: \u2018My prayers have finally been answered with this crisps advent calendar!!!\u2019<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a href=\"mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>{“@context”:”https:\/\/schema.org”,”@type”:”VideoObject”,”name”:”Metro.co.uk”,”duration”:”T1M2S”,”thumbnailUrl”:”https:\/\/i.dailymail.co.uk\/1s\/2025\/01\/03\/16\/93715237-0-image-m-324_1735920543512.jpg”,”uploadDate”:”2025-01-03T16:08:27+0000″,”description”:”‘Tough day. Have a not necessarily cold one.’”,”contentUrl”:”https:\/\/videos.metro.co.uk\/video\/met\/2025\/01\/03\/6292836476768501793\/480x270_MP4_6292836476768501793.mp4″,”height”:270,”width”:480} To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video Up Next Previous Page Next Page window.addEventListener(‘metroVideo:relatedVideosCarouselLoaded’, function(data) { if (typeof(data.detail) === ‘undefined’ || typeof(data.detail.carousel) === ‘undefined’ || typeof(data.detail.carousel.el_) === ‘undefined’) { return; } var player = data.detail.carousel.el_; var […]<\/p>\n","protected":false},"author":1,"featured_media":362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/posts\/360"}],"collection":[{"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":3,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/posts\/360\/revisions\/365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/media\/362"}],"wp:attachment":[{"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maranatha-academy.org\/index.php\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}